one of Brazil´s outstanding design talents, spent
about 10 years in Europe – among others at Benetton´s Fabrica
lab of design & experimental communication– before opening his studios in São Paulo
and more recently, in Rio de Janeiro. But he’s best known for his Multiplastica Domestica
series of recycled caps collected by the National Recycling Association in São
Paulo, and his Neorustica furniture collection named after Rio de
Janeiro’s favelas.
Despite his immersion in the European sense of aesthetic, Jahara
continues to pay homage to his vibrant home country with every single piece he
designs. ''I´m
kind of proud of our Brazilian design history - it has a lot of character''.Brazilians
however, still seem to consider design as a sheer luxury product which has led
to Brazilian designers’ work being better appreciated outside of Brazil.
In Portugal, despite the economic crisis, couples continue to receive Vista Alegre
tableware as wedding gifts where the brand is considered a must have and a
lifetime investment which Jahara is very enthusiastic about: ''The Portuguese save up for it and buy it,
thus showing they really like the Transatlântica collection. I´m so very happy
about that. Even in the factory the employees loved it - a big compliment!''.
photo
© Filippo Bamberghi.
Sa
aveti pofta de cultura!
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